GM Is Scrambling To Make PHEV Full-Size Pickup, Killed Compact EV Truck: Report

GM Is Scrambling To Make PHEV Full-Size Pickup, Killed Compact EV Truck: Report

2024 is shaping up to be a make-it-or-break-it year for any automaker in the EV game. GM is no exception. Its Ultium platform rollout still isn’t going all that well. As a result, it’s pivoting to a more diverse portfolio that includes hybrids. The Goliath is shifting some of its EV plans and supposedly canceling some of its more interesting products in the pipeline, too, according to a new report from Autoweek.

2024 GMC Sierra EV Electric Truck

Autoweek reports that GM is low-key in crisis mode, rejiggering its full-size truck program to accommodate a PHEV model. It’s not clear what kind of PHEV this will be. It could be a small-battery setup with a small range and power boost for the GMC Sierra and Chevy Silverado, or more of an extended-range EV model like the forthcoming Ram 1500 Ramcharger. Either way, this news comes after Ford CEO Jim Farley praised the F-150 and Maverick hybrids that are already on sale. By comparison, GM has struggled to get the Silverado EV to market, delaying it by nearly a year. Ford’s F-150 Lightning sales numbers, meanwhile, have been below expectations, forcing the company to admit that its EV future will likely be more reliant on smaller models.

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GM rumored to have canceled several EV projects

GM’s EV rollout isn’t going so smoothly. The slow sales and bumpy introduction of EV models, specifically EV trucks, may have the brand thinking about it’s strategy here. A PHEV version of its full-sized trucks may appeal more to truck buyers who aren’t convinced of a fully electric pickup. 

GM’s reckoning with EV truck demand is certainly partially responsible for its shift in electrification strategy. Its once-forthcoming Ford Maverick-sized electric pickup is now likely canceled, per Autoweek, as are the EV replacements for the aged GMC Savanna and Chevrolet Express commercial vans. Those models would’ve used the BrightDrop delivery van chassis to ease development. A potential true compact or midsized EV pickup about the size of the Nissan Frontier is also reportedly dead. 


Currently, these are rumblings unconfirmed by GM. Still, if they’re true, GM could be prematurely relinquishing the market to competitors like Toyota, a company that seems to be fairly positive on the outlook of its Maverick-sized EV pickup. We need more EV options, not fewer. 

Toyota EPU Pickup Truck Concept

Hopefully, this news is just a rumor, and GM is still developing its smaller EV utility shapes. Yet, at the same time, perhaps it’s time for automakers to stop being so reliant on pickup trucks, no matter the propulsion type. The market for the pricey, complicated electric pickup behemoths like the Ford F-150 Lightning or Chevy Silverado EV isn’t as wide and lucrative as anyone thought. But reasonably priced EVs are very much a hot commodity no matter the body shape.

General ⁣Motors is facing a challenging decision as the demand for electric vehicles continues to rise. According to recent ⁤reports, the company is ​scrambling to develop a plug-in⁢ hybrid electric full-size pickup truck while abandoning plans⁢ for a compact electric​ truck.

The decision to shift focus from the compact‍ electric truck to a full-size PHEV pickup is part of GM’s broader strategy to meet the changing demands of the market. With consumers increasingly interested in electric vehicles, the ​company is striving to develop a comprehensive lineup of EVs that can compete ​with ‌other⁢ automakers in the industry.

The move to prioritize the development of ​a PHEV‍ full-size pickup‌ is not without its challenges. Developing ​a plug-in hybrid that meets ⁢the performance ⁤and efficiency standards of consumers while also maintaining the capability and durability expected from ⁣a full-size truck is no small feat. GM ‍is under pressure ‌to deliver a vehicle that‍ not only appeals to eco-conscious consumers but also meets the needs of truck⁤ enthusiasts.

Meanwhile,‍ the decision to halt plans for a compact ⁣electric truck may come as a disappointment to some consumers. The compact EV market is a rapidly growing segment, and many were eagerly anticipating GM’s entry into this ⁣space. However, the company’s​ focus on the full-size ⁣PHEV ⁤pickup indicates a shift in priorities towards larger, more profitable vehicles.

Despite the challenges and changes ⁤in direction,⁣ GM remains committed to ⁤electrification and⁣ sustainable mobility. ‍The company has⁢ already made significant investments in electric⁢ vehicles ‍and plans to continue expanding its‌ EV lineup in the coming years. The decision​ to prioritize the development‌ of ‌a ‌PHEV full-size pickup is just one part of GM’s larger strategy to meet the ‌demands of ​the evolving automotive market.

As GM scrambles to make a PHEV full-size pickup and abandons plans for a compact EV truck, the company‌ is navigating ⁤a rapidly changing ⁤landscape in the automotive industry. With the demand for electric vehicles on the rise, GM’s⁢ decision to shift focus towards larger, more​ profitable vehicles reflects ⁣the challenges‍ and opportunities facing automakers in the era of electrification. Only time will tell if the⁣ company’s strategy will pay off in the long run.