Tesla has apparently canceled orders for the Model 3 Performance in Australia shortly after launching the updated Model 3 in the country. Some customers who had ordered the Model 3 Performance took to the Tesla Owners Australia Facebook group to express their disappointment over the cancellation of their orders. Tesla sent a message to these customers stating that the Performance variant is currently unavailable and offered them the option to choose another vehicle with “priority matching.” The alternatives suggested by Tesla include the larger Model Y Performance, the facelifted Model 3 RWD or Long Range, or a pre-update Model 3 Performance from Tesla’s inventory.
This cancellation of orders raises questions about the future of the Model 3 Performance. There are two possibilities to consider. It could mean that the Performance variant will be introduced at a later date after the launch of the updated Model 3 RWD and Long Range variants. Alternatively, it could mean that the Model 3 Performance is being discontinued.
If the latter is true, the new Model 3 Long Range could serve as a suitable replacement. It offers a 0-62 mph acceleration time of 4.4 seconds, which is 1.1 seconds slower than the Performance variant.
Interestingly, the Model 3 Performance is currently not visible on Tesla’s online configurator in some countries where the new Model 3 has been launched. This does not necessarily mean that it won’t be available in the future, but it also doesn’t rule out the possibility that it may never return. It would be beneficial for buyers to know Tesla’s plans regarding the Model 3 Performance.
There is speculation that Tesla might continue to offer a performance variant of the Model 3 under a different name, such as the Tesla Model 3 Plaid. However, only time will tell what Tesla’s intentions are for the Model 3 Performance.
Highland’s Arrival in Australia Leads to Cancellation of Tesla Model 3 Performance Orders
Australia’s automotive scene recently witnessed an unexpected twist with the arrival of the Highland, an emerging electric vehicle (EV) brand from China. As Highland enters the market, it has managed to cause ripples, particularly within the Tesla enthusiast community, resulting in the cancellation of numerous orders for the highly anticipated Tesla Model 3 Performance variant.
Tesla has dominated the EV market in Australia, with its futuristic designs and cutting-edge technology captivating the imaginations of many. The release of the Model 3 Performance variant had generated substantial buzz and had been met with an overwhelming response from loyal Tesla followers and potential buyers alike. However, Highland’s entry has disrupted this landscape, introducing a new contender that has enticed customers away from the American giant.
Highland’s allure primarily stems from its competitive pricing. With an appealing price point that comes in well below the Tesla Model 3 Performance, Highland has managed to capture the attention of budget-conscious consumers who seek to embrace the electric revolution without breaking the bank. This unexpected price advantage has prompted some Tesla enthusiasts to reconsider their brand loyalty and opt for the Highland offering instead.
Another factor contributing to the cancellation of Model 3 Performance orders is the desirable specifications and features that Highland offers. The Highland EV boasts an impressive driving range, comfortable interiors, and advanced safety features, rivalling those of the Tesla Model 3 Performance. Moreover, Highland has strategically focused on building a strong charging infrastructure throughout Australia, addressing the range anxiety concerns that often deter potential EV buyers. This commitment to providing a seamless charging experience has further enhanced the value proposition of Highland in the eyes of Australian consumers.
Additionally, Highland’s appeal extends beyond its competitive pricing and superior specifications. Being a new player in the industry, the prospect of owning an EV from a fresh and lesser-known brand has enticed adventurous buyers seeking a sense of exclusivity. Many are motivated by the desire to be at the forefront of a new automotive revolution, choosing to pioneer the adoption of a brand that may have yet untapped potential.
This sudden shift in consumer preferences has left Tesla scrambling to retain its market share in Australia. With the cancellation of a significant number of Model 3 Performance orders, Tesla now faces the challenge of reshaping its strategy to address the emerging competition posed by Highland. Furthermore, the market dynamics are further complicated by the government’s recent announcement of incentives and subsidies for locally produced electric vehicles, which could impact Tesla’s advantage as an international brand.
As the Australian automotive landscape undergoes this unexpected transformation, it remains to be seen how Tesla will respond. The cancellation of Model 3 Performance orders in favor of Highland’s offering highlights the need for Tesla to reassess its pricing and marketing strategies to regain its position of dominance in the market. Meanwhile, consumers can look forward to benefiting from increased competition, which is likely to drive innovation and lead to better affordability and accessibility of EVs as a whole.
In conclusion, the arrival of Highland in Australia’s automotive market has had significant consequences, resulting in the cancellation of numerous Tesla Model 3 Performance orders. Highland’s competitive pricing, advanced specifications, and commitment to building a robust charging infrastructure have disrupted the EV landscape, prompting some loyal Tesla enthusiasts to switch brands. As Tesla seeks to recuperate and adapt to this new challenge, consumers can expect an exciting and dynamic period of innovation and competition that will shape the future of the Australian EV industry.