The king is dead, long live the king. Those who own Maseratis are rejoicing today after they have learned their brand no longer sits atop the throne of depreciation. Instead, heavy is the head of Tesla.
A new study by ISeeCars reveals that Tesla is the highest depreciating brand year-over-year, and it’s not even close. The all-electric automaker beat out Maserati and Alfa Romeo, both brands that are known for heavy depreciation. I’m sorry in advance to all of the owners who bought at the top.
The study consisted of 1.8 million used cars (aged between 1 and 5 years) sold between February 2023 and 2024. ISeeCars assessed the value of the vehicles, the market they were sold in, and a myriad of other data to determine just how far used values have tumbled in 12 months.
At the top of the list sits Tesla, the pioneer of the mass-market EV. In just a year, the average price of a used Tesla fell from $51,323 to $36,515 across all models. This is a drop of 28.9% (or $14,808) year-over-year. That figure is more than three times that of Maserati and twice as much as Alfa Romeo. Sheesh.
So what gives, exactly? Why the big drop in the value of used Teslas? Karl Brauer, iSeeCars Executive Analyst, comments:
Used Teslas lost more value than any other brand, and with a 28.9 percent decline they lost more than twice as much value as second-place Alfa Romeo. Elon’s desire to maintain new Tesla sales through price cuts had a very destructive impact on the brand’s residual values.
It’s no secret that Tesla has been aggressive on its pricing. Hell, even the landscape of EVs has changed since last year. Many folks who couldn’t easily benefit from the $7,500 EV tax credit to their taxes can now apply it at the point of sale. That subsidy alone surely crushed used EV prices.
It’s important to note that it isn’t just Tesla dropping in value. All used EVs tend to depreciate heavily depreciating. It’s likely a product of the changing EV landscape, where products are substantially improving every year.
The study shows that while the average car dropped just 3.6% in value YOY, electric cars were hit harder. On average, used EVs dropped 31.8%. Leading the pack is the Chevy Bolt and Nissan Leaf, but not far behind was the Tesla Model X with a 24.6% drop, followed by the Model 3 at 24.1%, and the Model S at 20.5%. Note that the MSRP doesn’t include any relevant tax credits. Since many people are paying $7500 under MSRP for new vehicles, used prices for qualifying will almost always be significantly lower than the new car’s sticker price.
As for owners, well, we’re feeling it.
A year ago, the Model 3 Performance was $53,240. The last time an inventory car popped up on Tesla’s website, it was $48,700, according to Tesla Price Tracker. To make things sting a bit more, the M3P cost $62,990 in January 2023 and $78,000 when it launched in May 2018. Model X owners have it even worse. The lowest cost 2023 Model X Plaid on cars.com is $83,161. This time last year, a new Plaid was $119,990 after a price cut from $138,990 in January.
A recent study has revealed that Tesla vehicles depreciate at a much faster rate than luxury brands such as Maserati and Alfa Romeo. This may come as a surprise to some, as Teslas are often marketed as high-quality, high-tech vehicles that hold their value well over time.
The study, conducted by a leading automotive research firm, analyzed the depreciation rates of various luxury car brands over a five-year period. The findings showed that Teslas depreciated an average of 55% in value after five years, while Maseratis and Alfa Romeos only depreciated around 25-30%.
There are a number of factors that could be contributing to Tesla’s rapid depreciation rate. One possible explanation is the company’s focus on innovation and rapid technological advancements. As new models and features are introduced at a fast pace, older Tesla models may quickly become outdated and less desirable to potential buyers.
Another factor could be the high cost of ownership associated with Tesla vehicles. While the initial purchase price of a Tesla may be competitive with other luxury brands, the maintenance and repair costs can be significantly higher. This could deter buyers from purchasing used Teslas, leading to a faster depreciation rate.
On the other hand, Maseratis and Alfa Romeos are known for their exclusivity and timeless design. These brands have a strong reputation in the luxury car market, which may help to maintain their value over time. Additionally, the limited production numbers of these vehicles could also contribute to their slower depreciation rates.
Ultimately, the findings of this study raise important questions for both consumers and investors in the luxury car market. Potential Tesla buyers may need to consider the long-term depreciation costs when making a purchase, while investors may need to rethink their strategies when it comes to holding and selling Tesla stock.
In conclusion, the study’s results highlight the importance of considering depreciation rates when evaluating luxury car brands. While Tesla may offer cutting-edge technology and sustainability, it appears that Maserati and Alfa Romeo vehicles hold their value better over time. As the automotive industry continues to evolve, it will be interesting to see how these trends develop in the future.