The Rivian R2 SUV Is Going To Europe

The Rivian R2 SUV Is Going To Europe

The Rivian R2 SUV, which is the California-based company’s smaller, more affordable passenger EV, is officially going to Europe, according to Auto Express. That said, we still don’t know when the R2 will reach the Old Continent, but our money is sometime after 2026.

That’s because the shrunken-down R1S will only go into production in 2026 for the United States market at the company’s new factory in Georgia (which isn’t built yet). In fact, the car hasn’t been even officially unveiled–that will happen on March 7.

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Rivian to expand passenger EV portfolio to Europe

Rivian’s first commercially-available passenger EV in Europe will be the brand-new R2 electric SUV that’s yet to be unveiled. Expected to be smaller and more affordable than the flagship R1S SUV, the new R2 EV will go into production sometime in 2026 at the company’s new factory in Georgia.

Rivian isn’t a stranger to the European market, though. Its Electric Delivery Vans started shipping to Germany last year as part of its deal with Amazon, with over 300 EDVs put to work delivering packages for the American e-commerce giant.

Besides sending hundreds of electric vans to the Old Continent, Rivian also has a parts distribution center in the Netherlands and a service center in Dusseldorf, Germany that was opened last year to repair and manage Amazon’s EDVs here. This means the American EV maker won’t be starting from scratch when the R2 SUV reaches European shores.

It goes without saying that a single service center is far from enough for a whole continent, but there we’re still a couple of years away from delivery time, so we take it Rivian will do what it takes to establish more service locations and stores if it wants to succeed. 

We got a shadowy first look at the upcoming R2 in a teaser video published by the California-based startup last week, and then the internet went crazy analyzing what seemed to be AI-generated photos of an uncamouflaged white R2 attending a photo/video shoot.

Judging from the images we’ve seen so far, we can say that the R2 SUV will definitely look like a Rivian, with its upright oval headlights and full-width LED daytime running lights. It will, however, be smaller and more affordable than the flagship R1S, with Rivian CFO Claire McDonough hinting last year that the new model will have a starting price of around $40,000 and a maximum retail price of $60,000 in the United States.

Rivian, the American electric vehicle manufacturer, has announced its plans to expand into the European market with the introduction of its highly anticipated Rivian R2 SUV. This move comes as part of Rivian’s broader strategy to capitalize on the growing demand for electric vehicles in Europe and establish a global presence for its innovative lineup of electric vehicles.

The Rivian R2 SUV is set to make waves in the European automotive market with its groundbreaking performance, advanced technology, and eco-friendly design. The all-electric SUV boasts impressive specifications, including a range of over 300 miles on a single charge, quick acceleration from 0 to 60 mph in just 3 seconds, and a spacious interior that comfortably seats up to seven passengers.

One of the key features of the Rivian R2 SUV is its environmentally conscious design. The vehicle is built on Rivian’s dedicated electric vehicle platform, which is designed to maximize efficiency and minimize carbon emissions. Additionally, the R2 SUV is equipped with a state-of-the-art battery system that is capable of fast charging, enabling drivers to easily recharge their vehicles at various charging stations throughout Europe.

Rivian’s expansion into Europe marks a significant milestone for the company as it seeks to establish itself as a major player in the global electric vehicle market. The company has already built a strong reputation in the United States with its highly successful Rivian R1T and R1S electric trucks, and the introduction of the Rivian R2 SUV in Europe is expected to further solidify Rivian’s position as a leader in the electric vehicle industry.

In addition to the Rivian R2 SUV, Rivian has also announced plans to introduce a network of charging stations throughout Europe to support its growing customer base. These charging stations will be strategically located in key cities and highways, providing Rivian owners with convenient access to fast and reliable charging options.

Overall, Rivian’s entry into the European market with the Rivian R2 SUV represents a major milestone for the company and a significant step forward in the global transition to electric vehicles. With its cutting-edge technology, environmentally conscious design, and commitment to sustainability, the Rivian R2 SUV is poised to revolutionize the European automotive market and set new standards for performance and innovation in the electric vehicle industry.