The Rivian R2 SUV, which is the California-based company’s smaller, more affordable passenger EV, is officially going to Europe, according to Auto Express. That said, we still don’t know when the R2 will reach the Old Continent, but our money is sometime after 2026.
That’s because the shrunken-down R1S will only go into production in 2026 for the United States market at the company’s new factory in Georgia (which isn’t built yet). In fact, the car hasn’t been even officially unveiled–that will happen on March 7.
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Rivian to expand passenger EV portfolio to Europe
Rivian’s first commercially-available passenger EV in Europe will be the brand-new R2 electric SUV that’s yet to be unveiled. Expected to be smaller and more affordable than the flagship R1S SUV, the new R2 EV will go into production sometime in 2026 at the company’s new factory in Georgia.
Rivian isn’t a stranger to the European market, though. Its Electric Delivery Vans started shipping to Germany last year as part of its deal with Amazon, with over 300 EDVs put to work delivering packages for the American e-commerce giant.
Besides sending hundreds of electric vans to the Old Continent, Rivian also has a parts distribution center in the Netherlands and a service center in Dusseldorf, Germany that was opened last year to repair and manage Amazon’s EDVs here. This means the American EV maker won’t be starting from scratch when the R2 SUV reaches European shores.
It goes without saying that a single service center is far from enough for a whole continent, but there we’re still a couple of years away from delivery time, so we take it Rivian will do what it takes to establish more service locations and stores if it wants to succeed.
We got a shadowy first look at the upcoming R2 in a teaser video published by the California-based startup last week, and then the internet went crazy analyzing what seemed to be AI-generated photos of an uncamouflaged white R2 attending a photo/video shoot.
Judging from the images we’ve seen so far, we can say that the R2 SUV will definitely look like a Rivian, with its upright oval headlights and full-width LED daytime running lights. It will, however, be smaller and more affordable than the flagship R1S, with Rivian CFO Claire McDonough hinting last year that the new model will have a starting price of around $40,000 and a maximum retail price of $60,000 in the United States.
The Rivian R2 SUV, an electric vehicle that has been making waves in the automotive industry, is set to make its way to Europe in the near future. This marks a significant milestone for Rivian, a company that has been gaining attention for its innovative approach to electric vehicles.
The R2 SUV is part of Rivian’s ambitious plans to disrupt the traditional automotive market by offering electric vehicles that are not only eco-friendly but also high-performance. The R2 SUV is no exception, with an impressive range of over 300 miles on a single charge and a 0-60 mph acceleration time of just 3.0 seconds.
The decision to bring the R2 SUV to Europe is a strategic one for Rivian, as the continent has been increasingly embracing electric vehicles as a means to combat climate change and reduce emissions. With countries like Norway and the Netherlands leading the way in terms of electric vehicle adoption, the European market presents a significant opportunity for Rivian to expand its reach and establish itself as a key player in the region.
In addition to its impressive performance capabilities, the R2 SUV also boasts a stylish and modern design that sets it apart from other electric vehicles on the market. With a spacious interior and advanced technology features, the R2 SUV offers a luxurious driving experience that is sure to appeal to European consumers.
Rivian’s decision to bring the R2 SUV to Europe is not only a testament to the company’s commitment to sustainability and innovation but also a clear indication of its growth and success in the global automotive market. As more and more consumers around the world look for alternative options to traditional gasoline-powered vehicles, Rivian’s electric vehicles are poised to become a popular choice for environmentally conscious drivers.
In conclusion, the Rivian R2 SUV’s upcoming launch in Europe is a significant development for the company and the electric vehicle industry as a whole. With its impressive performance capabilities, stylish design, and commitment to sustainability, the R2 SUV is sure to make a mark in the European market and further solidify Rivian’s position as a leader in the electric vehicle space.