Ford F-150 Lightning Continues European Expansion With Switzerland

Ford F-150 Lightning Continues European Expansion With Switzerland

Ford has confirmed Switzerland as the second European market for the F-150 Lightning electric pickup truck after Norway.

The F-150 Lightning is coming to Switzerland this year in limited numbers, starting from late November when orders open in the Alpine country. The automaker did not say how may units are allocated for Switzerland.

Ford’s electric truck doesn’t come cheap, though, as prices start from 127,000 Swiss francs, the equivalent of $140,000 at the current exchange rate. As in Norway, the launch model is in Super Crew Cab double cab body style and the well-equipped Lariat trim level, but it doesn’t feature the long-range battery. (It’s hard to find an exact comparison point here, but the all-electric new Ford Explorer for Europe is set to start under 50,000 Swiss francs.)

Swiss customers get the Lightning with the standard-range, 98-kilowatt-hour lithium-ion battery pack enabling a range of 266 miles (429 kilometers) on the WLTP cycle.

The battery powers two electric motors with a system output of 452 horsepower and a combined torque of 774 pound-feet, which allows Ford’s electric pickup to sprint from zero to 62 miles per hour in under 5 seconds. Charging the battery from 15 to 80 percent takes 39 minutes using a 150 kW DC fast charger.


In this configuration, the F-150 Lightning has a towing capacity of up to 3.5 tons and a payload of 1,322 pounds (600 kilograms), making it suitable for both commercial and leisure use.

Standard features include the Pro Power Onboard system with sockets in the cargo bed that can power external devices – or even other EVs – at up to 2.3 kW, Ford Sync 4A infotainment system operated via the 15.5-inch touchscreen, Apple CarPlay and Android Auto, voice control, a 360-degree camera, Ford Co-Pilot 360 driving assistant suite, and a B&O premium sound system with eight speakers and a subwoofer.

Ford didn’t say if the F-150 Lightning will become available in other European countries besides Norway and Switzerland. Deliveries in Norway start next year, with the F-150 Lightning carrying a $105,000 (1,183,000 Norwegian crowns) starting price in the Scandinavian country.

In the United States, Ford recently scaled down production of the F-150 Lightning, temporarily cutting one of three shifts at the Rouge Electric Vehicle Center in Dearborn, Michigan. On its third-quarter earnings call, the automaker announced delays in new production capacities for EVs and batteries as it seeks to balance the pace of EV investment with the pace of customer demand.

In a move that further solidifies its presence in the European market, Ford recently announced the continued expansion of its highly anticipated all-electric Ford F-150 Lightning into Switzerland. This marks another milestone in Ford’s strategy to promote sustainable mobility options across the continent.

The Ford F-150 Lightning has been generating buzz since its initial unveiling, as it represents a significant shift towards electrification in the automotive industry. With its impressive range, towing capacity, and cutting-edge technology, the electric truck has been hailed as a game-changer in the market.

Switzerland, known for its commitment to sustainability and innovation, is an ideal market for the Ford F-150 Lightning. The country’s stringent emissions regulations and environmentally conscious consumer base make it the perfect setting for the introduction of this groundbreaking vehicle.

Ford’s decision to expand the availability of the Ford F-150 Lightning into Switzerland demonstrates the company’s commitment to providing customers with top-of-the-line electric vehicles that meet their needs while also aligning with global efforts to combat climate change.

The European expansion of the Ford F-150 Lightning represents a significant step forward for Ford as it seeks to establish itself as a leader in the electric vehicle market. By catering to the demands of environmentally conscious consumers in countries like Switzerland, Ford is positioning itself as a key player in the transition towards a more sustainable future.

In conclusion, the introduction of the Ford F-150 Lightning into Switzerland is a significant development in Ford’s overall strategy to expand its presence in the European market. With its impressive capabilities and environmentally friendly design, the electric truck is poised to make a lasting impact on the automotive industry and further solidify Ford’s reputation as a forward-thinking and innovative company.