Ford has confirmed Switzerland as the second European market for the F-150 Lightning electric pickup truck after Norway.
The F-150 Lightning is coming to Switzerland this year in limited numbers, starting from late November when orders open in the Alpine country. The automaker did not say how may units are allocated for Switzerland.
Ford’s electric truck doesn’t come cheap, though, as prices start from 127,000 Swiss francs, the equivalent of $140,000 at the current exchange rate. As in Norway, the launch model is in Super Crew Cab double cab body style and the well-equipped Lariat trim level, but it doesn’t feature the long-range battery. (It’s hard to find an exact comparison point here, but the all-electric new Ford Explorer for Europe is set to start under 50,000 Swiss francs.)
Swiss customers get the Lightning with the standard-range, 98-kilowatt-hour lithium-ion battery pack enabling a range of 266 miles (429 kilometers) on the WLTP cycle.
The battery powers two electric motors with a system output of 452 horsepower and a combined torque of 774 pound-feet, which allows Ford’s electric pickup to sprint from zero to 62 miles per hour in under 5 seconds. Charging the battery from 15 to 80 percent takes 39 minutes using a 150 kW DC fast charger.
In this configuration, the F-150 Lightning has a towing capacity of up to 3.5 tons and a payload of 1,322 pounds (600 kilograms), making it suitable for both commercial and leisure use.
Standard features include the Pro Power Onboard system with sockets in the cargo bed that can power external devices – or even other EVs – at up to 2.3 kW, Ford Sync 4A infotainment system operated via the 15.5-inch touchscreen, Apple CarPlay and Android Auto, voice control, a 360-degree camera, Ford Co-Pilot 360 driving assistant suite, and a B&O premium sound system with eight speakers and a subwoofer.
Ford didn’t say if the F-150 Lightning will become available in other European countries besides Norway and Switzerland. Deliveries in Norway start next year, with the F-150 Lightning carrying a $105,000 (1,183,000 Norwegian crowns) starting price in the Scandinavian country.
In the United States, Ford recently scaled down production of the F-150 Lightning, temporarily cutting one of three shifts at the Rouge Electric Vehicle Center in Dearborn, Michigan. On its third-quarter earnings call, the automaker announced delays in new production capacities for EVs and batteries as it seeks to balance the pace of EV investment with the pace of customer demand.
Ford F-150 Lightning Continues European Expansion With Switzerland
Ford Motor Company’s commitment to electric vehicle innovation and sustainability continues to gain momentum as the Ford F-150 Lightning expands its reach into the European market. The latest European country to embrace the iconic electric truck is Switzerland, a nation known for its commitment to environmental protection and sustainable development.
The Ford F-150 Lightning has been making waves in the automotive industry since its official unveiling. With its impressive capability, advanced technology, and zero-emission electric powertrain, the electric truck has quickly become a favorite among consumers looking for an eco-friendly and high-performance vehicle.
Switzerland’s decision to welcome the Ford F-150 Lightning aligns with the country’s ambitious goals to reduce carbon emissions and transition to a greener transportation system. The country has been at the forefront of sustainable mobility initiatives, with a strong emphasis on electric vehicles and renewable energy sources.
With its rugged design, powerful performance, and cutting-edge features, the Ford F-150 Lightning offers Swiss consumers a practical and efficient alternative to traditional gas-powered trucks. The electric truck is equipped with a dual-motor setup that delivers impressive acceleration, towing capacity, and range, making it suitable for various lifestyle and business needs.
In addition to its impressive performance capabilities, the Ford F-150 Lightning comes with a host of innovative features that enhance convenience, connectivity, and safety. Features such as BlueCruise hands-free driving technology, over-the-air software updates, and the Mega Power Frunk set a new standard for electric vehicles in the market.
The expansion of the Ford F-150 Lightning into Switzerland represents a significant milestone for Ford’s electrification strategy in Europe. The company’s commitment to delivering sustainable mobility solutions that meet the needs of consumers and support environmental goals underscores its leadership in the transition to an electric future.
As the Ford F-150 Lightning continues to gain traction in Switzerland and other European countries, it is poised to redefine the electric vehicle market and transform the way we think about sustainable transportation. With its combination of performance, innovation, and sustainability, the electric truck is set to drive the future of mobility in Europe and beyond.