Tesla Model Y Ad Spotted at Tokyo Airport
A Twitter user recently captured a rare sight at Tokyo Haneda International Airport—an advertisement for the Tesla Model Y. The user filmed a 19-second video of the ad, showcasing images and key features of the Model Y, which was the world’s best-selling car in the first quarter. The ad highlighted the Supercharger network, Autopilot driving assistance system, Camp Mode, and more.
One interesting aspect of the ad was a QR code displayed on one corner of the screen. Passers-by could scan the code with their smartphones to visit the local website of the electric vehicle (EV) maker.
This is a significant development as Tesla has long refrained from paid advertising. However, earlier this year, CEO Elon Musk announced that the company would venture into “a little advertising.” During a shareholders meeting in May, Musk explained that he made the decision on the spot after being questioned about why Tesla doesn’t advertise the main selling points of its EVs, such as over-the-air (OTA) updates that enhance safety features.
Before advertising in Japan, Tesla had already invested in Google ads appearing in search results. They also released a testimonial-style video filmed in Singapore, which was published on the Tesla Asia X account.
In Japan, EV adoption is still relatively low, with only 2.1 percent of new passenger car sales being electric in the fiscal year 2022. However, EV sales in the country are increasing. In the year ending in March, a total of 77,238 EVs were purchased, a 3.1-fold increase compared to the previous year, according to Nikkei.
Tesla is not currently one of the dominant players in the Japanese EV market. Local manufacturers producing electric kei cars, such as the Nissan Sakura, hold the top positions. The Sakura was the best-selling EV in Japan in the fiscal year 2022, with 33,097 units sold. The Nissan Leaf ranked second with 12,751 units, followed by the Mitsubishi eK X with 7,657 units. Therefore, advertising in Japan could be a strategic move for Tesla to raise brand awareness and potentially increase sales in the market.
Japanese Airport Spots Ads for Tesla Model Y
In a recent development, passengers passing through Japan’s major airports have been greeted by eye-catching advertisements for the highly anticipated Tesla Model Y. This move not only highlights the growing popularity of electric vehicles (EVs) in the country but also signifies a shift towards sustainable transportation options.
Tesla, the American EV manufacturer, has gained a significant following in Japan in recent years. The futuristic design, cutting-edge technology, and zero-emission nature of Tesla vehicles have captivated the Japanese market. Moreover, Tesla’s commitment to environmental sustainability resonates well with the country’s increasing focus on reducing carbon emissions and combating climate change.
However, despite the success of Tesla’s earlier models, such as the Model S and Model 3, anticipation has been mounting for the arrival of the Model Y in Japan. The compact SUV, known for its versatility and efficiency, is expected to attract even more customers fascinated by its impressive range and spacious interior.
The decision to advertise the Model Y at major Japanese airports is a strategic move by Tesla. Airports are bustling hubs of activity and attract a diverse range of passengers, including tourists, business travelers, and locals. Consequently, this advertising campaign effectively puts the Model Y in front of a wide audience, increasing the visibility and desirability of the electric vehicle.
Furthermore, the location of the advertisements underscores the Japanese government’s efforts to promote sustainable transportation. Under the administration’s ambitious goal of achieving carbon neutrality by 2050, encouraging the adoption of electric vehicles plays a crucial role. By showcasing the Model Y at airports, authorities aim to emphasize the country’s commitment to sustainable mobility and inspire travelers to consider eco-friendly options during their stay in Japan.
The introduction of the Model Y in Japan also holds wider implications for the automotive industry. As a highly urbanized nation with a strong public transportation system, Japan has a unique set of challenges and expectations for EVs. The versatility and compact size of the Model Y make it an ideal choice for Japanese drivers, allowing them to navigate crowded city streets and utilize limited parking spaces effectively.
Moreover, Tesla’s entry into the Japanese market could spur domestic car manufacturers to accelerate their EV development efforts. Japanese companies, traditionally known for their innovative technology and reliability, have already started to invest in electric mobility. However, the competition from Tesla, with its established brand image and superior technology, will likely incentivize local companies to intensify their EV production and bring forth more compelling options.
Overall, the advertising campaign for the Tesla Model Y at Japanese airports marks a significant milestone in the country’s journey towards embracing electric mobility. Through strategic marketing efforts, Tesla has managed to reach a broad audience and create excitement for its latest offering. Moreover, the presence of the Model Y in Japan contributes to the ongoing shift towards sustainable transportation, aligning with the government’s commitment to reducing carbon emissions. As the automotive industry in Japan continues to evolve, Tesla’s stylish, technologically advanced, and eco-friendly vehicles are expected to play a pivotal role in shaping the future of transportation in the country.